FEEL. THINK. DO.

You have to get a reaction before you can get a transaction. 

People hate to be sold, but they love to buy.

BRANDS ARE CONTENT - NOT BRANDED CONTENT

Content is not branded. Brands are content. Brands are stories.

And to thrive, you need to tell a story people want to hear, share, buy and buy into.

ALL MEDIA IS SOCIAL

With our little mobile devices all reality is now augmented.

It's bigger than the "internet of things" - the internet is everything and everywhere.

It is our modern oxygen.

TALENT + TENACITY > TALENT

To be any good in this business you need to be sensitive and thick-skinned at the same time.

Artistry and imagination forge the path forward

Of course, creative marketing is Art & Science.

But without ideas, we have nothing to measure.

GIVE ME THE FREEDOM OF A TIGHT BRIEF

Creativity starts upstream.

Breakthroughs, innovation and happy accidents only happen through preparation and intent.

THINK BIG, CRAFT SMALL

Big, expansive thinking combined with hyper-attention to the smallest details.

LET'S CREATE THE FUTURE INSTEAD OF TRY TO FORECAST IT

I don't want to waste creative energy talking about the future of branding and marketing when we can focus our time creating it.

ALWAYS PUT THE HUMAN FIRST

"User experience" is not just the provenance of a digital practice, but a more holistic, bigger picture way to think about modern branding and creative marketing. 

KEEP YOUR STANDARDS HIGH AND YOUR OVERHEAD LOW

One directly affects the other.

Nothing makes you more creative than A deadline

LOOK FOR MOMENTUM AND AMPLIFY IT

Focus on what's working and build on it rather than tearing apart what isn't.

IF YOU WANT TO GENERATE IDEAS, DON'T GENERATE IDEAS, GENERATE QUESTIONS

Interrogate the obvious.

As Simon Sinek says start with "Why?"

IDEAS ARE EASY, PEOPLE ARE HARD

How do you get other people to see and get excited about ideas?

How do you get other people to help make ideas better?

How do you get people to support, fund and buy big ideas?

"When you're chewing on life's gristle,
Don't grumble, give a whistle.
And this'll help things turn out for the best.
And, always look on the bright side of life . . ."